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The Challenge

The employees of DTNA were frustrated searching through a huge legacy intranet for the tools and information they need to do their jobs. The HR department, under new leadership, challenged us to help them to reinvent their image within the organization. They wanted to be perceived to be what they are – a highly responsive and smart group of humans that help them employees get access to the resources they need.

Daimler employees needed a one-stop, central destination to quickly find information relating to benefits, perks, and employment. In designing and building a new internal website, Human Resources also wanted to reflect their refreshed brand and values — as they put it, “to put the ‘human’ back in Human Resources.”

Our Approach

In order to build the best web experience possible, we conducted interviews with ten groups of DTNA employees to understand their needs for a human resources website and frustrations with existing tools. Iterative design and consulting from our web development experts helped us align with DTNA HR stakeholders and decide upon the most impactful feature set.


LocationEmployee Celebrations
The Result

The result is a robust site that is immensely useful. Employees are able to find vital information more quickly than ever before using modern navigation or advanced search. A constant stream of feedback allows us to understand what site visitors love and what they want to see in the future. A bright color palette and visuals that dynamically populate with user-generated content published via BAM!™ establishes a friendly, people-first aura for the HR department. User feedback and engagement have been overwhelmingly positive since launch in January 2016.


Web Development
UX Design
Brand Development
User-Generated Content

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