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Training Faster, Selling Smarter: Bridging the OEM/Dealer Divide with Digital Tools

January 16, 2018, 1:00 to 2:15 P.M. – Mirage Hotel and Casino (Room: Antigua A)

If you work in sales or marketing in the heavy equipment industry, you’ve experienced the disconnect between OEM and channel sales. OEM marketing and sales staff are inundated with requests for material and information, with a restricted view of what is being used by whom, when and how. Dealer sales reps often feel stranded without proper training, collateral, and documentation to go into the field will all the knowledge they require. New reps take a while to get up to speed, and even seasoned veterans have little choice but to operate with outdated product info.

In this interactive session, participants will get an inside look from Pop Art CEO, Tom Paul, at how cross-platform mobile sales tools can build bridges between these departments and create cohesive partnership, working together more efficiently and effectively. The session will include moderated round-table discussions in which participants will have a chance to discuss the biggest obstacles they face in enabling their sales force to become more productive.

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